If They Was Real Sisters: Balmain Snags Power Sisters for Fall 2015 Campaign
We Are Family, I got all my sisters with me!
Balmain creative director Olivier Rousteing , must have been listening to Sister Sledge's iconic hit, We Are Family when he was coming up with the concept for his latest fashion campaign.
Shot by Mario Sorrenti, the high-fashion shoot captured sisters Kendall and Kylie Jenner; Joan and Erika Smalls ;Gi Gi and Bella Hadid. Kendall and Joan who are both already a part of the Balmain Army, took their younger sisters Kylie and Erika under there wings. In fact, this is Kylie's first high-fashion campaign. Gi Gi and Bella who of course are no strangers to the modeling world, only add to the shoot's overwhelming supply of good genes.
"They represent the fresh, diverse and open spirit of a new generation of fashion," said Rousteing. The French brand's director aimed to celebrate the, "unique and unconditional love of siblings" with this casting.
