Meet Mariah Idrissi: H&M's First Muslim Model

The Times of India- Meet Mariah Idrissi, first Muslim model to be featured in Swedish retailer's ad campaign. The new ad campaign video titled 'H&M Close The Loop - Sustainable fashion through recycled clothes' features Maria, who is one of the many characters in the brand's short film, standing in a doorway wearing round sunglasses, with a white top tucked into the wide-legged trousers, a dusty pink coat, a black purse and a check hijab.

Idrissi has been getting a lot of attention around social media and has been inspiration to other Muslim women around the world. One Facebook user commented, "AWESOME! Thanks H&M. There are a lot of Muslim women that LOVE shopping at H&M and now we'll love you even more!"

Blogger, Muslim Girl was noted to have said, "Mariah Idrissi didn't just model for an ad campaign, she awakened the people. In a simple and quite way she made others look at a Muslim woman without fear or contempt but with a healthy curiosity. Mariah opened a conversation that has always been strained."

Idrissi is part of H&M's short film that promotes their effort to recycle old clothes to launch a fresher reinvented line, which began in 2013. They will be launching their new denim line called Close the Loop, created from the donated clothes during the program.

Do you dare to be as colorful and bright as @singhstreetstyle? For full film, follow link in bio! #HMClosetheLoop #HMConscious #HM

A video posted by H&M (@hm) on Sep 3, 2015 at 1:24am PDT