Rihanna is Dripping in Cartier for W Magazine
Dripping in Cartier diamonds flown all the way from the UK to NY by five members from the Cartier team, Rihanna dominates the September cover of W Magazine! In the issue, the Bad Gal rocks an over the top variety of custom made looks from big name designers, a number of which the singer has collabroated with, including, PUMA, Manolo Blahnik and Christian Dior just to name a few.
W's creative and fashion director, Edward Enninful dishes on how he came up of with the concept of what will undeniably go down as one of the most iconic covers in 2016!
"The thing about Rihanna is that she never wants to repeat something she’s done, and she did a video where she wore lots of camouflage – so I knew I didn’t want to do a military story. Instead, I wanted to do something that was set in the future world. We thought, 'Wouldn’t it be nice to take this concept and apply it to the last woman on earth, the last warrior on earth, really"- Edward Enninful
"Instead of doing military clothes, I wanted something more futuristic, which is very much a part of the [fall] season. Hood by Air, Prada – all these designers showed collections that had a futuristic edge. So she's living in a dystopian world and she's fearless, which is pretty much Rihanna’s personality. She’s not scared, and that’s what I love about her. She's royalty. When I talked to Rihanna, I told her that I didn’t think she should wear clothes off the runway because a queen gets her clothes made. So then we got designers, like Prada, Margiela, to make specific things for her. Everybody used the theme of the last woman on earth. So basically if she was the last woman on earth, what would she wear? How would she protect herself? It's like whatever she finds - rocks, keys, furs - she puts on her body. Dior came up with a jacket that was almost like a second coat of armor. Loewe remade a bustier. Margiela made this beautiful tin foil-like cape out of tarp fabric."
Check out the looks accompanied by their sketches!
